• RuPaul Dresses up Product Placement
    August 10, 2014
    Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods. Experts agree such ploys won’t cut it with today’s savvy viewers, who are tuning out forced attempts to link brands with their favorite shows. What’s more, the results of such placements can be difficult if not impossible to... (Read Full Article)
  • RuPaul Makes it Work
    June 5, 2014
    Season 6 of RuPaul’s Drag Race has wrapped, and season 7 was greenlit months ago for 2015. Given the success of the series — which sees hopefuls compete to become “America’s next drag superstar” — you have to wonder: if the ratings stay strong, and Logo TV wants a season 8, 9 or even 10, how long will RuPaul keep going? “Oh, please!” he says. “I never understand it when an actor on a series decides, ‘I’m leaving the show.’... (Read Full Article)